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May 7, 2014

SAGE Wins Two 2014 Communicator Awards from the Academy of Interactive and Visual Arts

Today's post is written by Robert Espinoza, SAGE's Senior Director for Public Policy and Communications. Follow him on Twitter.

SAGE is proud to announce that it has received two 2014 Communicator Awards from the Academy of Interactive and Visual Arts (AIVA)! The Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals.

The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This past year, it received more than 6,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.

  • SAGE received an “Award of Excellence” (AIVA’s highest honor) for our SAGE Story Contest Memes. As part of LGBT History Month in October 2013, SAGE elicited stories from LGBT older people around the country on the importance of community in their lives, especially in reducing isolation. The month-long social media contest was part of SAGE Story, our premiere national digital storytelling program. The memes were retro, flirty and whimsical in style, modernizing the imagery of a distant era with campy slogans and LGBT themes. 
Yourstory
A SAGE Story Meme
 
  • SAGE also received an “Award of Distinction” for our print design of SAGE’S Strategic Plan, “The Road Ahead. Released in September 2013, SAGE’s strategic plan set the organization’s direction for the next three years. The design for this public plan used art deco illustration (with SAGE characters) and a “road map” theme to connote SAGE’s future in seeking to achieve even more national impact for millions of LGBT older people.

 SAGE_STRAT_PLAN

An illustration from the SAGE Strategic Plan
 

 

Both items were designed by RD Design, based in Milan, New York.

SAGE's marketing and communications has won widespread acclaim and numerous awards.  In 2012, it received two awards of distinction in 2012 from the International Academy of the Visual Arts, as well as a GLAAD Amplifier Award for excellence in advertising and social marketing. In 2010, it received a GLAAD Media Award in Advertising for Outstanding Social Marketing for its New York City campaign on caregiving support for LGBT older people. 

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